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Read the passage and choose the best answer for each of the questions below.
The increasing power of the internet and the growth in the number of its users suggests great potential for internet advertising. the internet was used primarily by scientists and by professionals an the computer industry, but there are now millions of users of all ages and professions. There are three basic types of advertisements appearing on the internet. The first is what is called a banner ad. These are small, rectangular advertisements that a business places on its internet site to provide information about its products. This type of ad is simply a static display, but the increasing sophistication of the technology allows them to be more interactive.
The second types is small, square ad placed at the bottom of an internet page. These are called bottom ads. A bottom ad has only the brand name of the product being advertised. The bottom provides a link to the product site where more information is available.
The third type is call an interstitial ad or a pop up ad and is similar to a television ad because it uses visuals and sometimes sound. Interstitial ads are controversial because they appear automatically without the users requesting the information the advertisements provide.
1. What is the article mainly about?
A. The mainly types of internet advertisements.
B. New uses of the Internet.
C. The changing face of advertising.
D. The growth of the computer industry.
2. What reason are given for the growing popularity of the internet advertising.
A. The cost of Internet advertising is low
B. The internet users need access to more information.
C. There are few restrictions on this type of advertising.
D. There are more internet users of all types today.
3. Which type of ad only features the name of the company's product?
A. button ads B. Banner ads C. Interstitial ads D. Pop-up ad
4. Which will allow greater interaction in banner ads?
A. Computer users' growing skill. B. Discussions among users.
C. Improvements in computer technology. D. Customers' need for information.
5. Which of the following is not true?
A. The internet is becoming more popular.
B. Business usually use banner ads to provide information about their new products.
C. A pop-up ad appears unexpectedly.
D. An interstitial ad also called a television ad.
The increasing power of the internet and the growth in the number of its users suggests great potential for internet advertising. the internet was used primarily by scientists and by professionals an the computer industry, but there are now millions of users of all ages and professions. There are three basic types of advertisements appearing on the internet. The first is what is called a banner ad. These are small, rectangular advertisements that a business places on its internet site to provide information about its products. This type of ad is simply a static display, but the increasing sophistication of the technology allows them to be more interactive.
The second types is small, square ad placed at the bottom of an internet page. These are called bottom ads. A bottom ad has only the brand name of the product being advertised. The bottom provides a link to the product site where more information is available.
The third type is call an interstitial ad or a pop up ad and is similar to a television ad because it uses visuals and sometimes sound. Interstitial ads are controversial because they appear automatically without the users requesting the information the advertisements provide.
1. What is the article mainly about?
A. The mainly types of internet advertisements.
B. New uses of the Internet.
C. The changing face of advertising.
D. The growth of the computer industry.
2. What reason are given for the growing popularity of the internet advertising.
A. The cost of Internet advertising is low
B. The internet users need access to more information.
C. There are few restrictions on this type of advertising.
D. There are more internet users of all types today.
3. Which type of ad only features the name of the company's product?
A. button ads B. Banner ads C. Interstitial ads D. Pop-up ad
4. Which will allow greater interaction in banner ads?
A. Computer users' growing skill. B. Discussions among users.
C. Improvements in computer technology. D. Customers' need for information.
5. Which of the following is not true?
A. The internet is becoming more popular.
B. Business usually use banner ads to provide information about their new products.
C. A pop-up ad appears unexpectedly.
D. An interstitial ad also called a television ad.
