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BBC is 'ghettoising' children's programmes, warns Teletubbies creator.
When the BBC children’s show Teletubbies hit television screens in the late nineties, it won over not only its target audience but also many teenagers and adults. Such was the extent of its popularity that the theme tune, released as a single called Teletubbies Say Eh-oh, reached number one in the UK pop chart in December 1997.
But the programme’s creator has now warned that the broadcaster’s decision to cut children’s shows from BBC One and BBC Two and shift them on to channels dedicated to young viewers “ghettoises” them and sends the wrong message.
Anne Wood, who also produced the acclaimed children's television series In The Night Garden, said she had received many letters from older people who have enjoyed her programmes “as much as children do.” The fact that children’s programmes attract a wider audience than people are aware of tended to be overlooked, she claimed. “A lot of the reason older people like to watch children’s programming is because it is life-enhancing,” she said.
The BBC has argued that the move will save money while also maximising audience figures for both the flagship and children's channels, CBeebies and CBBC.
The move reflects a very different attitude to the one adopted in the past, which saw the 1960s children’s show Magic Roundabout aired before the 5.40pm news, Wood said. The idea that making children’s programmes was an “art form” was also ignored, she claimed, expressing sadness that children’s shows had “just become fodder.”
BBC is 'ghettoising' children's programmes, warns Teletubbies creator.
When the BBC children’s show Teletubbies hit television screens in the late nineties, it won over not only its target audience but also many teenagers and adults. Such was the extent of its popularity that the theme tune, released as a single called Teletubbies Say Eh-oh, reached number one in the UK pop chart in December 1997.
But the programme’s creator has now warned that the broadcaster’s decision to cut children’s shows from BBC One and BBC Two and shift them on to channels dedicated to young viewers “ghettoises” them and sends the wrong message.
Anne Wood, who also produced the acclaimed children's television series In The Night Garden, said she had received many letters from older people who have enjoyed her programmes “as much as children do.” The fact that children’s programmes attract a wider audience than people are aware of tended to be overlooked, she claimed. “A lot of the reason older people like to watch children’s programming is because it is life-enhancing,” she said.
The BBC has argued that the move will save money while also maximising audience figures for both the flagship and children's channels, CBeebies and CBBC.
The move reflects a very different attitude to the one adopted in the past, which saw the 1960s children’s show Magic Roundabout aired before the 5.40pm news, Wood said. The idea that making children’s programmes was an “art form” was also ignored, she claimed, expressing sadness that children’s shows had “just become fodder.”
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