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Viết 1 đoạn văn bằng tiếng anh về mặt tốt( 3 ý) và mặt xấu (2 ý) về báo hoặc radio bằng tiếng anh
== Advantages ==
* A universal medium. Can be enjoyed at home, at work, and while driving. Most people listen to the radio at one time or another during the day.
* Permits you to target your advertising dollars to the market most likely to respond to your offer.
* Permits you to create a personality for your business using only sounds and voices.
* Free creative help is usually available.
* Rates can generally be negotiated.
* Least inflated medium. During the past ten years, radio rates have gone up less than other media.
== == == Disadvantages ==
* Because radio listeners are spread over many stations, to totally saturate your market you have to advertise simultaneously on many stations.
* Listeners cannot refer back to your ads to go over important points.
* Ads are an interruption to the entertainment. Because of this, radio ads must be repeated to break through the listener's "tune out" factor.
* Radio is a background medium. Most listeners are doing something else while listening, which means your ad has to work hard to be listened to and understood.
* Advertising costs are based on ratings which are approximations based on diaries kept in a relatively small fraction of a region's homes.
* Not as fast as using a phone; could take a little bit
* The line could get fuzzy, or not clear
Bài tham khảo :
Advertising on Radio has a lot of advantages. Usually, it is cheaper than other media, it can be aimed at a narrow audience and can reach people within this audience wherever you go. But there are also disadvantages. The ephemeral nature, the rapid nature of the ads on a radio can make the message is not in the audience. Too many radio ads may alienate listeners. Production costs are lower, you can rent a cabin sound for a couple of hours to make an announcement passable through the radio. In addition, the wide range of offers, radio allows you to target your message to specific groups.If your ad appears immediately after a hit song, good for you. But what if comes amid an expanded block ads – ads that direct listeners to change the station after a couple of minutes? The stations that advertise 30 or 45 minutes of nonstop music offset by long chains of trade, a barrage of messages that listeners do not listen to changing a station.This is the other side of portability. People can listen to the radio while driving, and in doing so will not be able to act immediately to listen to advertisements. Nobody is going to stop on the highway, for example, to enter a number. Meanwhile, those who listen to the radio while working can be so focused on their tasks than ever logged.
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