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Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct word or phrase that best fits each of the blanks or correct answer to each of the questions.
The Most Powerful Force in Space
A black hole is a spot in space that has incredibly powerful gravity. A hole’s gravity is so strong that it pulls everything nearby into it. It can pull stars, planets, and other things. Nothing can escape a black hole. In fact, they are so powerful that even light cannot escape them.
Scientists first started talking about black holes in the year 1783. That year, one scientist said that in the universe, there might be places with gravity strong enough to trap light. However, that scientist didn’t use the term “black hole”. The term “black hole” was invented in 1967.
Black holes are formed when a star dies. When a star dies, it collapses. When that happens, a huge amount of matter crowds into a very small space. The matter becomes very, very dense. How much matter are we talking about? Imagine a star that is the size of ten suns. Imagine fitting that amount of matter into New York City. That is what a black hole is like. Its gravity is so powerful because it has so much matter.
However, not all black holes are huge. Scientists believe that some black holes are the size of atoms. Although these black holes are tiny, they might have the same amount of matter that a mountain has.
We can’t see black holes because they don’t have any light. They are completely invisible. Scientists can guess where black holes are by studying nearby stars and planets. If gravity seems to be pulling the stars and planets to one spot, then scientists believe that the spot is a black hole.
Some people wonder if a black hole could ever destroy the Earth. We do not need to worry about that. There is no black hole that is close enough to destroy the Earth. The closest black hole is about 7,800 light years away. In addition, the sun is not big enough to create a black hole.
Question 1: When are black holes formed?
A. When a new star is formed
B. When a planet collapses
C. When two suns crash into each other
D. When a star dies
Question 2: How do scientists study black holes?
A. They look at nearby stars.
B. They look at the black holes.
C. They look at the sun.
D. They visit the black holes.
Question 3: Which statement is NOT true?
A. Black holes have very little matter.
B. Black holes can be big or small.
C. We can't see black holes.
D. Nothing can escape a black hole.
Question 4: Which of the following CAN'T be inferred from the passage?
A. Scientists started studying a black hole in 1967.
B. A black hole is invisible because it traps light.
C. The movement of stars and planets are affected by a nearby black hole.
D. A black hole gets its name because it does not have any light.
Question 5: The word "them" in paragraph 1 refers to _________.
A. planets
B. gravitation
C. empty spaces
D. black holes
Question 6: The word "collapses" in paragraph 3 is closest in meaning to _________.
A. fails
B. falls inwards
C. breaks down
D. becomes unconscious
Question 7: What would be another good title for the passage?
A. Places without Gravity
B. Strong Enough to Pull a Planet
C. Will a Black Hole Destroy the Earth?
D. The Brightest Things in the Universe
Organic Farming: The New Vacation
In 1971, Sue Coppard worked as a secretary in London. While she enjoyed city life, Sue also missed the countryside where she spent most of her time as a child. So she offered to help out on a farm, or more specifically, an organic farming programme organized by a nearby college. She got a few people to volunteer as well, and they spent the weekend doing “housework,” which involved clearing bushes and cleaning drains. Afterwards, the farm managers said they could come back anytime to help out.
Sue put a small ad in a magazine, offering people the chance to volunteer at the organic farm. The volunteer programme grew quickly, and soon other organic farmers joined in, asking for people to help out. With so many people and farms involved, someone needed to organize the different groups. A few of the original volunteers started WWOOF (World Wide Opportunities on Organic Farms) to help volunteers and farmers find one another. Today, at least 50 different countries have WWOOF organizations, and many other countries have individual farms that participate in the movement.
While WWOOF is still a weekend activity for some, it now welcomes travellers and people who visit to live and work on farms for longer periods of time. WWOOF volunteers can stay on a farm for weeks or even months at a time in exchange for hands-on farming and gardening experience. The work can be exhausting, but volunteers think it’s worth it. By working on farms, the volunteers interact with farmers and develop a love for the outdoors and organic farming. Many travellers now use WWOOFing as a way to visit new countries and experience new cultures.
As travellers will discover, every WWOOF opportunity is a bit different. In Serbia, you can find Misa and Olja, a couple whose farm is known for its hard cheeses and for its bread made from homegrown grains. Finca Amiruca, a farm in Ecuador, teaches volunteers how to grow peanuts, plantains, and yucca. When volunteering in Japan, you may get to learn about growing rice.
WWOOF is only one of the many unique volunteer opportunities available. Volunteering is something that anyone can do, and a wide variety of organizations accept or even welcome volunteers. So the next time you get the itch to be active on the weekend or on vacation, why not look for a good cause to spend your energy on?
Question 1: Why did Sue first work on a farm?
A. She was a student at the university.
B. She needed money.
C. She missed the countryside.
D. She did not enjoy the job.
Question 2: More people joined the programme when Sue _________.
A. put an advertisement in a magazine
B. hung posters at a school
C. asked friends and neighbours to come
D. offered to pay people to work
Question 3: When living on a WWOOF farm, volunteers _________.
A. must pay the farm's owner
B. can stay for a long or short time
C. are given a special bedroom
D. sleep outdoors
Question 4: Which is NOT a change that WWOOF has undergone since it first started?
A. It has spread to many different countries.
B. It has many more people volunteering for it.
C. It allows people to stay for longer periods of time.
D. It is less tiring than it used to be.
Question 5: The word "hands-on" in paragraph 3 is closest in meaning to _________.
A. decisive
B. by hand
C. skilful
D. practical
Question 6: The word "it" in paragraph 3 refers to _________.
A. gardening
B. working hard
C. gaining experience
D. having no salary
Question 7: What is special about the farm in Serbia?
A. It is the only farm in the country where rice is grown.
B. Peanuts, plantains, and yucca are grown on the farm.
C. It is an animal farm, with lots of pigs and cattle.
D. The people at the farm make cheese and bread.
Question 8: What is the purpose of the last paragraph?
A. to introduce a new volunteer organization
B. to explain why working on a farm is good
C. to encourage readers to volunteer
D. to give one more detail about WWOOF
A Healthy Way To Know A City
Maybe you are staying in a city, and there is no park nearby where you can take your morning job. One of the more recent trend is to go on a running tour, but you are not leading the way. Rather, a running (1)_________ who knows the best (2)_________ in the city acts as your guide. You are going out for a run, but you are also being shown highlights of the city while you are doing it.
Guided running tours are a trend that seems to be catching (3)_________ in quite a few of the bigger cities in the United States. New York City, Chicago, and San Francisco are just three of the major cities that have running tours in (4)_________. They offer these tours to individuals, groups, and even for corporate events. If you are going into a city with colleagues to attend a business meeting or a convention, what better way is there to see the city and network with others (5)_________ while taking a healthy run?
Question 1: A.marathon B.sportsman C.enthusiasm D.enthusiast
A. marathon
B. sportsman
C. enthusiasm
D. enthusiast
Question 2: A.ways B.routes C.directions D.approaches
A. ways
B. routes
C. directions
D. approaches
Question 3: A.on B.out C.up D.with
A. on
B. out
C. up
D. with
Question 4: A.organization B.way C.place D.event
A. organization
B. way
C. place
D. event
Question 5: A.than B.even C.almost D.or
A. than
B. even
C. almost
D. or
The World's Smallest Science
Have you ever noticed that our machines are getting smaller? Cell phones, cameras, computers and everything else look smaller every year. One kind of new science involves machines that are smaller than we can imagine. The name of this science is nanotechnology.
Nanotechnology means doing science, engineering, and technology at a very very small level. In other words, nanotechnology is the science of tiny things. But how tiny is the science of nanotechnology? In nanotechnology, scientists work with things that are the size of a nanometer. One meter has one billion nanometers. Here is another way to describe nanotechnology: it is the science of observing and controlling individual atoms and molecules.
Nanotechnology is a new word, but the idea of studying atoms and molecules has existed for a long time. In 1959, an American scientist Richard Phillips Feynman gave a speech in which he claimed that we can see and control molecules and atoms. About ten years later, a Japanese professor came up with the term “nanotechnology”.
Because nanotechnology is so new, we are only starting to understand how we can use it. Nanotechnology could be very useful in medicine. In the future, doctors may use nanotechnology to help with organ transplants. An organ transplant is the act of putting an organ into another person’s body. Scientists think that with nanotechnology, they might be able to make a person's body accept a foreign organ. Nanotechnology might also help doctors fight infections, find diseases in patients, and deliver medicine to the right spot in patients’ bodies.
Nanotechnology might also be useful in protecting the environment. It might be able to help us save energy, reduce waste, and keep water clean. For example, nanotechnology might be able to make some materials such as steel stronger. If we have stronger steel, we will be able to use it longer. That way, we can produce less steel and save our resources.
Nanotechnology might be useful in so many ways. This science of studying tiny things could change the world.
Question 1: Around what year did people start using the word "nanotechnology"?
A. 1959
B. 1969
C. 1979
D. 1089
Question 2: The word "which" in paragraph 3 refers to _________.
A. nanotechnology
B. the speech
C. atom study
D. the article
Question 3: What does the word "foreign" in paragraph 4 mean?
A. Fake
B. From another country
C. From another person's body
D. Real
Question 4: What does the first sentence of the fourth paragraph mean?
A. Nanotechnology is new, so we are still learning about its uses.
B. Nanotechnology is not new, so we already know its uses.
C. We have no idea how we are going to use nanotechnology.
D. We used to understand nanotechnology more than we do now.
Question 5: According to the passage, what will nanotechnology NOT do?
A. Find diseases
B. Fight infections
C. Reduce wastes
D. Build organs
Question 6: All of the following are the advantages of using nanotechnology in medicine
A. it helps doctors make and deliver medicine more accurately
B. it makes our bodies accept the organ transplants
C. it helps doctors prevent infectious diseases
D. it is also useful in medical examinations
Question 7: Which statement is true?
A. The term "nanotechnology" is about 1900 years old.
B. The idea of studying atoms isn't new.
C. A Chinese professor came up with the word "nanotechnology".
D. Nanotechnology could be very useful in medicine.
Billboards that Recognize You
Have you ever felt you were being watched? Some new technologies might make you feel that way. Digital billboards are being created that have the ability to recognize certain characteristics. These high-tech devices have cameras pointed at the people on the street, and software that tries to recognize people by age and gender. A computer inside the billboard then uses this information to display ads that are directed at the people who are looking at the billboard. For example, if a man passes a billboard featuring an ad for cosmetics, the computer can change the ad to something that is more likely to catch the man’s attention, such as a restaurant, or sporting goods.
While advertisers see this as a great opportunity to reach their target customers, some people feel that this kind of profiling is an invasion of their privacy. People are now much more aware of how information is exposed, shared, bought, and sold on the Internet. Now this debate will include technologies such as these “smart” billboards. But advertisers claim that they are sensitive to people’s concern about privacy - companies that have tested the billboards in Japan and the US assure consumers that the billboards can only guess your age and gender, but they will not be able to recognize your face or obtain any personal information about you.
Until recently, this kind of “personal” advertising has been mostly limited to the Internet. Search engines like Google and Bing can follow what we search for because each computer that connects to those sites has a unique identity. Companies then pay search engines to use this information to display ads for products and services that you have searched for. So if you search for travel information, you are likely to see ads for airlines and hotels. This kind of advertising has proven to be much more effective and valuable than traditional advertising.
In addition to taking steps to deliver more personalized messages, advertisers are using billboards to offer more useful information. Digital billboards can connect to the Internet to display information such as the time, weather, and news headlines. In the future, this technology could be used to reflect activity on social media sites or to broadcast ads that relate to local events.
In today’s world, people ignore thousands of ads every day. Advertisers are trying to change that trend by personalizing the experience of seeing an ad. So pay attention the next time you see a billboard - it could be talking to you.
Note: ad (n) = advertisement
Question 1
hat is another possible title for the passage?
A. The Dangers of Technology
B. Billboards: Past and Present
C. How Information Is Sold
D. A New Level of Advertising
Question 2hat does a digital billboard's camera look for?
A. a person's fashion style
B. what a person is carrying
C. a person's age and gender
D. whether someone is alone
Question 3hat is the main idea of the second paragraph?
A. High-tech billboards do not collect personal information.
B. People do not mind the billboards tested in Japan and in the US.
C. Advertisers buy information about consumers on the Internet.
D. People are worried about the type of information collected by billboards.
Question 4:The word "this" in paragraph 2 refers to _________.
A. digital billboards
B. digital advertising
C. customers' personal information
D. customers' attention
Question 5hy does the passage mention Google?
A. It is an example of a search engine that sells information to companies.
B. It is better than other search engines in gathering information.
C. It has started using high-tech billboards to get information.
D. It plans to develop better ways to profile Internet users.
Question 6:Because of advertising profiling, a person buying airline tickets online will _________.
A. see ads for hotels and car rental companies
B. get better prices on their airline tickets
C. see no ads on the airline's website
D. be offered discounts on shoes and clothing
Question 7:In the passage, the writer says that video billboards _________.
A. allow people on the street to use the Internet
B. show movies and commercials
C. display information about the weather and news
D. are placed inside stores and buildings
Question 8hat is the reason for advertisers making high-tech billboards?
A. Regular billboards are not in good locations.
B. People ignore regular advertisements.
C. It is cheaper to make high-tech billboards.
D. People are suspicious of regular advertising.
The Most Powerful Force in Space
A black hole is a spot in space that has incredibly powerful gravity. A hole’s gravity is so strong that it pulls everything nearby into it. It can pull stars, planets, and other things. Nothing can escape a black hole. In fact, they are so powerful that even light cannot escape them.
Scientists first started talking about black holes in the year 1783. That year, one scientist said that in the universe, there might be places with gravity strong enough to trap light. However, that scientist didn’t use the term “black hole”. The term “black hole” was invented in 1967.
Black holes are formed when a star dies. When a star dies, it collapses. When that happens, a huge amount of matter crowds into a very small space. The matter becomes very, very dense. How much matter are we talking about? Imagine a star that is the size of ten suns. Imagine fitting that amount of matter into New York City. That is what a black hole is like. Its gravity is so powerful because it has so much matter.
However, not all black holes are huge. Scientists believe that some black holes are the size of atoms. Although these black holes are tiny, they might have the same amount of matter that a mountain has.
We can’t see black holes because they don’t have any light. They are completely invisible. Scientists can guess where black holes are by studying nearby stars and planets. If gravity seems to be pulling the stars and planets to one spot, then scientists believe that the spot is a black hole.
Some people wonder if a black hole could ever destroy the Earth. We do not need to worry about that. There is no black hole that is close enough to destroy the Earth. The closest black hole is about 7,800 light years away. In addition, the sun is not big enough to create a black hole.
Question 1: When are black holes formed?
A. When a new star is formed
B. When a planet collapses
C. When two suns crash into each other
D. When a star dies
Question 2: How do scientists study black holes?
A. They look at nearby stars.
B. They look at the black holes.
C. They look at the sun.
D. They visit the black holes.
Question 3: Which statement is NOT true?
A. Black holes have very little matter.
B. Black holes can be big or small.
C. We can't see black holes.
D. Nothing can escape a black hole.
Question 4: Which of the following CAN'T be inferred from the passage?
A. Scientists started studying a black hole in 1967.
B. A black hole is invisible because it traps light.
C. The movement of stars and planets are affected by a nearby black hole.
D. A black hole gets its name because it does not have any light.
Question 5: The word "them" in paragraph 1 refers to _________.
A. planets
B. gravitation
C. empty spaces
D. black holes
Question 6: The word "collapses" in paragraph 3 is closest in meaning to _________.
A. fails
B. falls inwards
C. breaks down
D. becomes unconscious
Question 7: What would be another good title for the passage?
A. Places without Gravity
B. Strong Enough to Pull a Planet
C. Will a Black Hole Destroy the Earth?
D. The Brightest Things in the Universe
Organic Farming: The New Vacation
In 1971, Sue Coppard worked as a secretary in London. While she enjoyed city life, Sue also missed the countryside where she spent most of her time as a child. So she offered to help out on a farm, or more specifically, an organic farming programme organized by a nearby college. She got a few people to volunteer as well, and they spent the weekend doing “housework,” which involved clearing bushes and cleaning drains. Afterwards, the farm managers said they could come back anytime to help out.
Sue put a small ad in a magazine, offering people the chance to volunteer at the organic farm. The volunteer programme grew quickly, and soon other organic farmers joined in, asking for people to help out. With so many people and farms involved, someone needed to organize the different groups. A few of the original volunteers started WWOOF (World Wide Opportunities on Organic Farms) to help volunteers and farmers find one another. Today, at least 50 different countries have WWOOF organizations, and many other countries have individual farms that participate in the movement.
While WWOOF is still a weekend activity for some, it now welcomes travellers and people who visit to live and work on farms for longer periods of time. WWOOF volunteers can stay on a farm for weeks or even months at a time in exchange for hands-on farming and gardening experience. The work can be exhausting, but volunteers think it’s worth it. By working on farms, the volunteers interact with farmers and develop a love for the outdoors and organic farming. Many travellers now use WWOOFing as a way to visit new countries and experience new cultures.
As travellers will discover, every WWOOF opportunity is a bit different. In Serbia, you can find Misa and Olja, a couple whose farm is known for its hard cheeses and for its bread made from homegrown grains. Finca Amiruca, a farm in Ecuador, teaches volunteers how to grow peanuts, plantains, and yucca. When volunteering in Japan, you may get to learn about growing rice.
WWOOF is only one of the many unique volunteer opportunities available. Volunteering is something that anyone can do, and a wide variety of organizations accept or even welcome volunteers. So the next time you get the itch to be active on the weekend or on vacation, why not look for a good cause to spend your energy on?
Question 1: Why did Sue first work on a farm?
A. She was a student at the university.
B. She needed money.
C. She missed the countryside.
D. She did not enjoy the job.
Question 2: More people joined the programme when Sue _________.
A. put an advertisement in a magazine
B. hung posters at a school
C. asked friends and neighbours to come
D. offered to pay people to work
Question 3: When living on a WWOOF farm, volunteers _________.
A. must pay the farm's owner
B. can stay for a long or short time
C. are given a special bedroom
D. sleep outdoors
Question 4: Which is NOT a change that WWOOF has undergone since it first started?
A. It has spread to many different countries.
B. It has many more people volunteering for it.
C. It allows people to stay for longer periods of time.
D. It is less tiring than it used to be.
Question 5: The word "hands-on" in paragraph 3 is closest in meaning to _________.
A. decisive
B. by hand
C. skilful
D. practical
Question 6: The word "it" in paragraph 3 refers to _________.
A. gardening
B. working hard
C. gaining experience
D. having no salary
Question 7: What is special about the farm in Serbia?
A. It is the only farm in the country where rice is grown.
B. Peanuts, plantains, and yucca are grown on the farm.
C. It is an animal farm, with lots of pigs and cattle.
D. The people at the farm make cheese and bread.
Question 8: What is the purpose of the last paragraph?
A. to introduce a new volunteer organization
B. to explain why working on a farm is good
C. to encourage readers to volunteer
D. to give one more detail about WWOOF
A Healthy Way To Know A City
Maybe you are staying in a city, and there is no park nearby where you can take your morning job. One of the more recent trend is to go on a running tour, but you are not leading the way. Rather, a running (1)_________ who knows the best (2)_________ in the city acts as your guide. You are going out for a run, but you are also being shown highlights of the city while you are doing it.
Guided running tours are a trend that seems to be catching (3)_________ in quite a few of the bigger cities in the United States. New York City, Chicago, and San Francisco are just three of the major cities that have running tours in (4)_________. They offer these tours to individuals, groups, and even for corporate events. If you are going into a city with colleagues to attend a business meeting or a convention, what better way is there to see the city and network with others (5)_________ while taking a healthy run?
Question 1: A.marathon B.sportsman C.enthusiasm D.enthusiast
A. marathon
B. sportsman
C. enthusiasm
D. enthusiast
Question 2: A.ways B.routes C.directions D.approaches
A. ways
B. routes
C. directions
D. approaches
Question 3: A.on B.out C.up D.with
A. on
B. out
C. up
D. with
Question 4: A.organization B.way C.place D.event
A. organization
B. way
C. place
D. event
Question 5: A.than B.even C.almost D.or
A. than
B. even
C. almost
D. or
The World's Smallest Science
Have you ever noticed that our machines are getting smaller? Cell phones, cameras, computers and everything else look smaller every year. One kind of new science involves machines that are smaller than we can imagine. The name of this science is nanotechnology.
Nanotechnology means doing science, engineering, and technology at a very very small level. In other words, nanotechnology is the science of tiny things. But how tiny is the science of nanotechnology? In nanotechnology, scientists work with things that are the size of a nanometer. One meter has one billion nanometers. Here is another way to describe nanotechnology: it is the science of observing and controlling individual atoms and molecules.
Nanotechnology is a new word, but the idea of studying atoms and molecules has existed for a long time. In 1959, an American scientist Richard Phillips Feynman gave a speech in which he claimed that we can see and control molecules and atoms. About ten years later, a Japanese professor came up with the term “nanotechnology”.
Because nanotechnology is so new, we are only starting to understand how we can use it. Nanotechnology could be very useful in medicine. In the future, doctors may use nanotechnology to help with organ transplants. An organ transplant is the act of putting an organ into another person’s body. Scientists think that with nanotechnology, they might be able to make a person's body accept a foreign organ. Nanotechnology might also help doctors fight infections, find diseases in patients, and deliver medicine to the right spot in patients’ bodies.
Nanotechnology might also be useful in protecting the environment. It might be able to help us save energy, reduce waste, and keep water clean. For example, nanotechnology might be able to make some materials such as steel stronger. If we have stronger steel, we will be able to use it longer. That way, we can produce less steel and save our resources.
Nanotechnology might be useful in so many ways. This science of studying tiny things could change the world.
Question 1: Around what year did people start using the word "nanotechnology"?
A. 1959
B. 1969
C. 1979
D. 1089
Question 2: The word "which" in paragraph 3 refers to _________.
A. nanotechnology
B. the speech
C. atom study
D. the article
Question 3: What does the word "foreign" in paragraph 4 mean?
A. Fake
B. From another country
C. From another person's body
D. Real
Question 4: What does the first sentence of the fourth paragraph mean?
A. Nanotechnology is new, so we are still learning about its uses.
B. Nanotechnology is not new, so we already know its uses.
C. We have no idea how we are going to use nanotechnology.
D. We used to understand nanotechnology more than we do now.
Question 5: According to the passage, what will nanotechnology NOT do?
A. Find diseases
B. Fight infections
C. Reduce wastes
D. Build organs
Question 6: All of the following are the advantages of using nanotechnology in medicine
A. it helps doctors make and deliver medicine more accurately
B. it makes our bodies accept the organ transplants
C. it helps doctors prevent infectious diseases
D. it is also useful in medical examinations
Question 7: Which statement is true?
A. The term "nanotechnology" is about 1900 years old.
B. The idea of studying atoms isn't new.
C. A Chinese professor came up with the word "nanotechnology".
D. Nanotechnology could be very useful in medicine.
Billboards that Recognize You
Have you ever felt you were being watched? Some new technologies might make you feel that way. Digital billboards are being created that have the ability to recognize certain characteristics. These high-tech devices have cameras pointed at the people on the street, and software that tries to recognize people by age and gender. A computer inside the billboard then uses this information to display ads that are directed at the people who are looking at the billboard. For example, if a man passes a billboard featuring an ad for cosmetics, the computer can change the ad to something that is more likely to catch the man’s attention, such as a restaurant, or sporting goods.
While advertisers see this as a great opportunity to reach their target customers, some people feel that this kind of profiling is an invasion of their privacy. People are now much more aware of how information is exposed, shared, bought, and sold on the Internet. Now this debate will include technologies such as these “smart” billboards. But advertisers claim that they are sensitive to people’s concern about privacy - companies that have tested the billboards in Japan and the US assure consumers that the billboards can only guess your age and gender, but they will not be able to recognize your face or obtain any personal information about you.
Until recently, this kind of “personal” advertising has been mostly limited to the Internet. Search engines like Google and Bing can follow what we search for because each computer that connects to those sites has a unique identity. Companies then pay search engines to use this information to display ads for products and services that you have searched for. So if you search for travel information, you are likely to see ads for airlines and hotels. This kind of advertising has proven to be much more effective and valuable than traditional advertising.
In addition to taking steps to deliver more personalized messages, advertisers are using billboards to offer more useful information. Digital billboards can connect to the Internet to display information such as the time, weather, and news headlines. In the future, this technology could be used to reflect activity on social media sites or to broadcast ads that relate to local events.
In today’s world, people ignore thousands of ads every day. Advertisers are trying to change that trend by personalizing the experience of seeing an ad. So pay attention the next time you see a billboard - it could be talking to you.
Note: ad (n) = advertisement
Question 1
hat is another possible title for the passage?A. The Dangers of Technology
B. Billboards: Past and Present
C. How Information Is Sold
D. A New Level of Advertising
Question 2
hat does a digital billboard's camera look for?A. a person's fashion style
B. what a person is carrying
C. a person's age and gender
D. whether someone is alone
Question 3
hat is the main idea of the second paragraph?A. High-tech billboards do not collect personal information.
B. People do not mind the billboards tested in Japan and in the US.
C. Advertisers buy information about consumers on the Internet.
D. People are worried about the type of information collected by billboards.
Question 4:The word "this" in paragraph 2 refers to _________.
A. digital billboards
B. digital advertising
C. customers' personal information
D. customers' attention
Question 5
hy does the passage mention Google?A. It is an example of a search engine that sells information to companies.
B. It is better than other search engines in gathering information.
C. It has started using high-tech billboards to get information.
D. It plans to develop better ways to profile Internet users.
Question 6:Because of advertising profiling, a person buying airline tickets online will _________.
A. see ads for hotels and car rental companies
B. get better prices on their airline tickets
C. see no ads on the airline's website
D. be offered discounts on shoes and clothing
Question 7:In the passage, the writer says that video billboards _________.
A. allow people on the street to use the Internet
B. show movies and commercials
C. display information about the weather and news
D. are placed inside stores and buildings
Question 8
hat is the reason for advertisers making high-tech billboards?A. Regular billboards are not in good locations.
B. People ignore regular advertisements.
C. It is cheaper to make high-tech billboards.
D. People are suspicious of regular advertising.
