Along with logos, slogans - also known as trade slogans - are also considered as one of the effective tools that contribute to emphasizing the brand impression in the minds of customers. To get a good slogan, in addition to investing effort and brainpower, companies also have to invest in advertising, along with long-term strategies to convey their message accurately to people. consumption.
A slogan can exist and stand firmly in the minds of customers, that slogan must bring an impressive message and evoke the imagination of customers about their products. It can be said that slogan is an invaluable asset to be cultivated and affirmed by time, money and prestige of the company.
Let's explore some interesting slogans - the pinnacle of global famous brands!
KFC: “It’s Finger lickin 'good” (Good taste on each finger)
KFC is a brand of the second most popular fast food restaurant chain in the world after McDonald's. Actually, the slogan adapted into Vietnamese has not fully shown KFC's intentions. The meaning of this slogan is very interesting: when eating, we can "lick" the taste of fried chicken on the fingers instead of using a napkin to clean our hands.
From there we can feel the taste of fried chicken in the most honest way. It can be seen that FKC is very smart when using this slogan because it evokes the imagination of customers when thinking of KFC fried chicken brand.
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